Localization involves taking a product or content that has been created for one market and modifying it to the needs and desires of a different market (or region).
This means considering the language, cultural differences, and local laws in the new market.
The localized product is then easy to use, accessible and meaningful for new customers. If it’s done well, they feel like the product was originally made for them!
Localized products are generally digital, and can include websites, apps, and video games. Occasionally we also localize physical products.
Our localization services help companies bring their products and services to a global audience – and help them become a recognisable brand in their industry.